Growth through structure.
Structure through what?
Sustainable growth and successful scaling of a promising business is no accident - it's enabled through a solid framework.
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What framework is that?
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The term revenue operations is becoming increasingly common to describe the holistic vision of a company's commercial flow, managing it synergistically, and thereby enabling systematic growth - more efficiently and sustainably than traditional management of separate departments.
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A revenue operations framework (ROF) encompasses the entire commercial flow of an organization - marketing, sales, business development, and customer success - and concentrates them on achieving the primordial objective of a company.​​
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How to introduce the necessary structure most efficiently?
The costly approach: Building departments
Traditionally, rigid departments were created with specific functions of marketing, sales, business development, and customer success - but the tide is turning as management culture is evolving and young companies want to stay agile, while expecting quicker returns on their investment.
The lean, but uneffective approach: Hiring a consultant
Pulling a consultant aside might be leaner, but it only provides that: Advice.
"Consultants talk the talk, but don’t walk the walk."
The long-term approach: Recruiting a senior
A frequent thought is bringing on board a senior (e.g. a CCO, CGO, or Head of Marketing & Sales) that has the acumen of a consultant, the skillset of multiple departments, and the necessary hands-on attitude to make the position economic quickly.
Two major obstacles emerge, however:
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The best candidates are reluctant to do all the legwork
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And even if they did, it takes months to see progress
The optimum approach: Contracting a specialist
Imagine saving time and resources by outsourcing to an expert who designs and introduces a tailored revenue operations frameworks into your business, that enables scalability quickly and effectively, while providing the ideal foundation for a top recruitee stepping in later on.
Doing so in weeks, not months, at a significantly more economic point.
For introducing the necessary structure from scratch and choosing a shortcut to scalability, the quickest and most economic path is a revenue operations framework.
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Structure through Anthracite.
Kickstarting the evolution
It all starts with your primordial OKR - where do you envision to go? ​
From there, the ROF is implemented to unite your commercial flow and concentrate it on achieving your primordial objective.
What does a revenue operations framework look like in concrete?
We've got something for you...
Onyx
The service package for building your commercial foundation.
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Onyx is our service package designed to offer product-powered businesses a shortcut to becoming high-performance scale-ups by systematically aligning every aspect of the commercial flow—marketing, sales, business development, and customer success—toward your business's primary objective.
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This comprehensive revenue operations framework kickstarts your corporate evolution in just 6 weeks. Unlike the three alternative paths to systematic growth, Onyx reliably delivers rapid results requiring significantly lower investment.
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